A great place is our plan for delivering our ambition for more and better tourism in the Aarhus region.
The world changes rapidly, our collaboration is new and VisitAarhus has grown to take on this new task. We have never had a better starting point for taking tourism at our destination to the next level, but challenges are considerable, and all involved need to be ready to adapt to changes.
This strategy has been made in a collaboration with businesses, municipalities and committed people in the Aarhus region. We thank you for your input and commitment and consider you as our partners in the realisation of our ambitions and goals.
The strategy has been developed during the COVID-crisis, and involvement of stakeholders has been key. There are many stakeholders in the Aarhus region, thus the ambition has been to involve many different voices. VisitAarhus has been consultating key industry partners, the 8 municipalities - both political and administrative level - as well as conversations with a number of national key stakeholders and international partners.
Feedback from stakeholders have emphasized the need of balancing a restart of a healthy tourism economy with the need of contributing to a more sustainable future, reducing the negative impact and optimizing the benefits of tourism. This feedback we have transformed into concrete goals in our strategy as well our action plans.
In the process of developing the strategy, it has been crucial to have the locals in mind, and for that purpose visitor data of our industry and input from our 2200 volunteers/ReThinkers has been implemented. Thus the local citizens are represented in the strategy (both in the title and our KPI's) and it is a key priority to have a close and continuing conversation with the locals.
We have a huge amount of work in front of us;
We will do this work together!