How do you inspire people to go on a sustainable holiday?
At VisitAarhus, the official tourism organisation for the Aarhus region, we asked ourselves these and other questions: Is it possible to develop a campaign that combines green transformation, creativity and marketing performance?
That was our ambition behind the campaign ‘So much to enjoy, so close to you’.
Perhaps you have already come across our humorous short films and posters in your home country. If not, you can accompany our tourist couple on their journey through the Aarhus region here.
As part of the campaign, we focused on transport with a lower carbon footprint, reduced the size of the production team and made a number of conscious decisions to reduce the overall climate footprint of the campaign.
And, of course, we recorded and documented everything.
Behind the scenes
Sehen Sie sich den Film „Behind the scenes” an und erhalten Sie einen Einblick, wie wir in der Praxis mit nachhaltigem Marketing gearbeitet haben.
We don't want to give you a rosy picture of the Aarhus Region, but simply highlight some of the many wonderful experiences the region has to offer and inspire you to visit us.
And maybe you'll be just as enthusiastic about our beautiful destination as we are.
Have fun – and let yourself be inspired!
The Aarhus Region on Denmark's east coast – more than just a city break.
Make the green choice easier.
Summer, Winter, Autumn or Christmas – whenever suits you.
Green Key, Green Attraction, organic certification and much more – all on a list.