Strategy: Powered by Tourism
Tourism is a driving force and helps to address some of the major societal challenges we face. That is at the heart of VisitAarhus’ strategy: Where can tourism make a positive difference, and how can we all come together to make it happen?
Photo: Jakob Vingtoft
‘Powered by Tourism’ is, in essence, an invitation to collaborate. VisitAarhus has a unique responsibility as a unifying and developmental catalyst for tourism in the Aarhus Region.
The vision is to use tourism as a driving force to make the Aarhus Region a better place to live in and to visit, and the ambition is for tourism to generate economic activity, development and growth at the local, regional and national levels.