Strategy: Powered by Tourism
Tourism is a driving force and helps to address some of the major societal challenges we face. That is at the heart of VisitAarhus’ strategy: Where can tourism make a positive difference, and how can we all come together to make it happen?
‘Powered by Tourism’ is, in essence, an invitation to collaborate. VisitAarhus has a unique responsibility as a unifying and developmental catalyst for tourism in the Aarhus Region.
The vision is to use tourism as a driving force to make the Aarhus Region a better place to live in and to visit, and the ambition is for tourism to generate economic activity, development and growth at the local, regional and national levels.
The strategy is in Danish.
Tourism is a team sport
The Chair of the Board, the CEO and key figures share their thoughts on the new strategy and their ambitions for the future.