Lonely Planet puts Aarhus at the top of the list of Europe’s hottest destinations.

Lonely Planet puts Aarhus at the top of the list of Europe’s hottest destinations.

Tuesday, June 14, 2016

The international travel guide, Lonely Planet, has put Aarhus, Denmark at the top of the list of Europe’s hottest destinations. Hard work and the city’s hip quarters have brought home this top ranking.

Aarhus is the first runner-up on the list of this summer’s very hottest European destinations. This was the result after the release of the international travel guide, Lonely Planet’s list of Top 10 European destinations worth paying a visit in 2016 – and with this top position, Aarhus, Denmark is second only to Peloponnese, Greece.

This impressive ranking is yet another achievement in a string of positive events for the tourism industry in Aarhus, which for quite some time now has seen nothing but success. According to the city’s official tourism organisation, VisitAarhus, this new title is first and foremost the result of persistent and dedicated efforts to promote Aarhus internationally as Denmark’s 2nd city.

”Aarhus is the new kid on the block, and we have worked determinedly to promote him internationally. And it seems that we have now succeeded in creating an alternative for quality conscious tourists, who have already been to the classic big city destinations such as Barcelona, Rome and Berlin. The top position in Lonely Planet’s rankings is proof that we are playing in the big leagues now, and this makes us tremendously proud,” says Peer H. Kristensen, CEO at VisitAarhus.

And there is no shortage of reasons for sending the capital of Jutland to the top of the list. The Lonely Planet travel guide, which for the past forty years has been to every corner of the world to locate and recommend the finest destinations on the planet, mentions the hip latin quarters, the culinary experiences and renowned museums such as ARoS Aarhus Art Museum, The Old town and Moesgaard Museum as reasons for visiting the city. Not to mention the travel guide’s fascination with the city’s charming architecture.

According to VisitDenmark, Lonely Planet puts an exotic X on every tourist’s world map by placing Aarhus on the list of this summer’s ”must-sees”. The ranking boosts the awareness of Denmark as a diverse destination. While the Vikings give life to Danish culture and history, Aarhus sends out the vibe to the world that Denmark is a modern country that includes an attractive mini-metropolis with its own Berlinesque pulse.

Lonely Planet’s ”Best in Europe 2016”
1. Peloponnese, Greece
2. Aarhus, Denmark
3. Venice, Italy
4. Dordogne, France
5. Lviv, Ukraine
6. Warwickshire, England
7. Extremadura, Spain
8. East Coast Tenerife, the Canary Islands
9. Texel, Holland
10. Northern Dalmatia, Croatia

For further information, please contact:
CEO for VisitAarhus, Peer Heldgaard Kristensen, phone number +45 8731 5010 / phk@visitaarhus.com or Tina Baungaard-Jensen at VisitAarhus’ communications agency EHRENBERG Kommunikation, phone number +45 4128 1001 / tbj@ehrenberg-kommunikation.com.

About VisitAarhus
VisitAarhus is the city’s official tourism organization, which contributes to the tourism development in Aarhus and to the marketing of Aarhus as a holiday and travel destination. VisitAarhus is a commercial foundation which has as its mission to work for the development of the city, the region and Denmark as a whole by positioning and developing Aarhus as a committed city working for high quality knowledge and experiences for its citizens, companies and visitors.

Over the past years, Aarhus has seen an impressive growth, and from 2010 – 2014, the total number of hotel bookings went up by 32 percent.


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Photo: Your rainbow panorama at the top of ARoS Aarhus Art Museum

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